Website Planning Checklist

Pre-project checklist for Indian business owners and marketing teams to align goals, content, integrations and launch criteria before engaging a web development partner.

Download the full checklist or template using the form on this page. Related: free tools and consultation.

• Document primary business goal — leads, sales, credibility, recruitment or investor relations.

• List target audiences with city, role, language preference and typical objections.

• Define success metrics: monthly inquiries, demo bookings, ecommerce GMV or newsletter sign-ups.

• Inventory existing brand assets — logo files, colour codes, fonts, photography and video.

• Draft core page list: home, about, services or products, case studies, blog, contact and legal pages.

• Identify mandatory integrations: CRM, WhatsApp, payment gateway, ERP, chatbot or booking system.

• Confirm domain ownership, DNS access and preferred hosting region for Indian latency.

• Assign internal content owners for each page section with realistic delivery dates.

• Specify languages required — English, Hindi or regional variants — and translation workflow.

• List compliance pages needed: privacy policy, terms, refund or shipping and grievance officer details.

• Set mobile performance expectations — target load time under three seconds on 4G.

• Define approval chain: who signs off design, copy, UAT and go-live.

• Clarify post-launch support — bug-fix window, training and monthly maintenance scope.

• Prepare competitor reference list — what to emulate and what to avoid.

• Budget separately for SEO setup, analytics, copywriting and photography beyond development fees.

• Schedule kickoff with sales and operations stakeholders present, not marketing alone.