SEO Checklist

Technical and on-page SEO checklist tailored for Indian business websites — covering indexing, schema, Core Web Vitals, local signals and content quality gates.

Download the full checklist or template using the form on this page. Related: free tools and consultation.

• Verify Google Search Console and Bing Webmaster Tools property ownership for all domains.

• Submit XML sitemap and confirm primary pages return HTTP 200, not chains or soft 404s.

• Audit robots.txt — block staging, admin and faceted URLs; allow CSS and JS for rendering.

• Implement canonical tags on paginated, filtered and near-duplicate service pages.

• Write unique title tags and meta descriptions for every indexable URL — no mass duplication.

• Structure headings logically: one H1 per page aligned to primary keyword intent.

• Add Organization, LocalBusiness, Service or Product schema where applicable.

• Optimise images with descriptive filenames, compressed WebP delivery and alt text.

• Ensure mobile usability — tap targets, font size and no horizontal scroll on common devices.

• Fix Core Web Vitals: LCP under 2.5s, INP under 200ms and CLS under 0.1 on key templates.

• Build internal links from high-authority pages to priority service and location URLs.

• Create Google Business Profile and link it consistently with website NAP details.

• Publish an FAQ section addressing real customer questions from sales and support teams.

• Set up GA4 with key events: form submit, call click, WhatsApp click and thank-you page views.

• Review hreflang implementation if Hindi or regional language pages exist.

• Monitor Search Console coverage, crawl stats and manual actions weekly during launch month.

• Document target keywords per page with search volume notes for Indian geography.

• Plan monthly content updates — stale blogs signal neglect to both users and algorithms.