Content Calendar

Monthly content planning template for Indian marketing teams — map blog posts, social reels, email campaigns and festive promotions across channels.

Download the full checklist or template using the form on this page. Related: free tools and consultation.

• Month and year header with primary campaign theme and business objective.

• Column for publish date aligned to Indian festivals, financial year-end and industry events.

• Content pillar assignment — educational, promotional, social proof, employer brand or community.

• Target audience segment per piece — new leads, existing customers, dealers or job seekers.

• Channel specification — website blog, LinkedIn, Instagram Reels, YouTube, email or WhatsApp broadcast.

• Working title and primary keyword or hook for SEO and ad repurposing.

• Format type — long-form article, carousel, short video script, case study or newsletter.

• Owner and reviewer names with draft due date and final approval deadline.

• CTA definition — demo booking, download, store visit, webinar registration or product page.

• Repurposing notes — how one asset splits into three social posts and one email snippet.

• Status tracker — ideation, drafting, design, legal review, scheduled, published.

• Performance column — views, engagement, leads generated and learnings for next month.