Website Questionnaire

Client discovery questionnaire for agencies and in-house teams — capture brand, audience, content and technical requirements before quoting a website project.

Download the full checklist or template using the form on this page. Related: free tools and consultation.

• Legal business name, trade name, GSTIN and registered office address.

• Primary contact, decision maker and day-to-day project coordinator with phone and email.

• One-sentence elevator pitch and three proof points that differentiate you from competitors.

• List of products or services with priority ranking for homepage and navigation prominence.

• Geographic markets served — pan-India, specific states or international export regions.

• Target customer description including B2B vs B2C, average deal size and sales cycle length.

• Existing website URL and what you like or dislike about current design and performance.

• Reference websites from any industry that reflect desired look, tone or functionality.

• Required pages and features — blog, careers, dealer login, multilingual, ecommerce or booking.

• Brand guidelines availability — logo formats, colours, fonts and photography assets.

• Content status — who will write copy, existing brochures and case study availability.

• Lead capture preferences — form fields, WhatsApp, callback, live chat and CRM destination.

• Integrations needed — Google Analytics, Meta Pixel, Razorpay, Zoho, HubSpot or custom ERP.

• Timeline drivers — product launch, investor demo, trade fair or seasonal campaign deadline.

• Budget range and preference for fixed project fee vs phased engagement.

• Post-launch expectations — SEO, maintenance hours, training and content update frequency.